How to optimize your tags
Correctly tagging your video will help it rank higher in YouTube’s algorithm. A higher ranking amounts in higher views for your video and channel as a whole!
Here are the some key tips to remember about tagging:
- Similar to your title and description, your most important keywords need to be prominent in your tags.
- A common mistake is to include many different topics in your tags such as the name of the camera equipment or your country of residence. This confuses the algorithm. A better strategy is to concentrate on 1-3 topics that your video is about and write all tags as variations on those topics.
- The first tag should be your channel name, followed by any common misspellings of your channel name.
- Optimally, every video should contain between 20-26 tags. To make tagging more effective, all four categories of tags should be included:
- Specific Tags: These are one-word keywords that represent the subject of your video such as makeup, travel, Primark etc.
- Compound Tags: These are multiple-word tags such as spring makeup tutorial, travel bag shopping, Primark makeup haul etc. In addition, copy the title of your video and use it as a tag.
- Generic Tags: These are words like how to, tutorial, and vlog. This is an important category of tags. Make sure to include these in every video!
- Misspellings: include common misspellings of your keywords as people will search for these.
- Include your channel name & any common misspellings of your channel name in this section.
- A good strategy when writing your channel tags is to include a selection of high volume keywords (commonly searched for keywords such as beauty, makeup etc.) in addition to medium and small volume keywords that are more specific to your channel.