optimization quick guide for the busy YouTuber
Don't have the time to browse our entire channel growth and optimization selection? No worries! Check out this optimization quick guide we created for the busy YouTuber.
Every single piece of text attached to your video helps it connect to other videos in YouTube’s algorithm, which drives searches and video suggestions. If you take the time to tailor your titles, tags, and descriptions to best reflect your video and relate it to other content, audiences will have an easier time finding your content!
A Few Key Words on Keywords
Popular search terms or search queries, also known as high volume keywords or key phrases, will draw a ton of traffic to your video if you include them in your title, tags and description. Be careful, however, to stay on topic: you don’t want to mislead your viewers and drive down your watch time.
In addition to pairing well with the thumbnail, your title has to be a tour de force in its own right in enticing the viewer to watch your video. Start with the video’s unique focus in the first few words of the title, leaving series for later and channel or brand names for the end. Make sure that your focus is articulated with keywords that will drive related traffic to your video.
Following popular title formats increases your chances of being seen as a related video by YouTube’s algorithm, and audiences will be more likely to select videos that promise familiar content out of the vast digital wilderness of YouTube.
When it comes to optimizing the video for organic search, the description is one of the make-or-break areas that’s worth spending some time on.
Keywords: Make sure your important keywords are mentioned several times throughout the description box both in exact match (ex: moving day vlog) as well as partial match terms (ex: moving day).
Link to your other content: make sure the video always links to at least 1 other video and 1 other playlist on your channel.
Always include a generic 3-5 sentence description of the channel or series at the bottom of the description (use the defaults tool on YouTube).
In the 500 characters that YouTube allows you to tag your video, you need to cram as much accurate, relevant information about your video and content that relates to it as you possibly can.
Your first and second tag should be your channel name and your video title, followed by common misspellings of each, to draw traffic to your channel and focus attention on your topic.
After that, you’ll want to tag your videos with relevant, accurate, high-volume keywords and key phrases. Split the rest of your character space into four parts:
1. Specific Tags: These are one-word keywords that represent the topic at hand such as ‘makeup’, ‘travel’, ‘Primark’, etc.
2. Compound Tags: These are multiple-word tags: spring makeup tutorial, travel bag shopping, Primark makeup haul etc.
3. Generic Tags: These are words like how-to, tutorial, and vlog. (This is an important category of tags. Make sure to include these in every video)
4. Misspellings: include common misspellings of your keywords as people will search for these too.
A common mistake is to include many different topics as tags, such as the name of the camera equipment or your country of residence. This confuses the algorithm, so don’t do it. A better strategy is to concentrate on 1-3 topics that your video is about and write all tags as variations on those topics.